Increasing selling efficiency and customer service

Experian FootFall provides an unprecedented view of customer and visitor traffic to your locations and stores. This information is collected ‘24/7’, so it is suitable for collecting in a variety of applications from retailer and commercial property through to visitor attractions and transport hubs. Wherever it is important to understand the flow and numbers of people movement, Experian FootFall can deliver the accurate information you need to support your business decisions.

Using accurate count information helps you to underpin your business’ service delivery decisions, ensuring that you are prepared for the busiest times and that you can maximise resources more effectively to balance the business' operational demands with the customer opportunity.

Footfall insight has helped clients identify their ‘power hours’, where they can focus exclusively on converting visitors and browsers into actual paying customers. Scheduling to sales or transactional data alone can result in insufficient focus on customers as Footfall traffic builds up during the trading day. Similarly, footfall insight indentifies the most important times for customer-facing activities, such as cleaning services, security or fitting room facilities.