Measuring conversion

Linking transactional data with footfall information allows you to see the number of people who actually buy from you - the conversion rate. This is a primary measure of ‘selling efficiency’ because it tells you what proportion of your visitors are actually buying from you or using your services. Being able to calculate conversion performance by drilling down to the time of day highlights those periods when you are excelling or underperforming. Many different things can either drive or have an impact on selling efficiency: knowing when conversion is at its weakest is the beginning of the process, and this ensures that your operations are truly focused on capturing sales from your visitors.

Our solutions continuously and unobtrusively collect information so you know what your conversion success rate is at any time during your trading day, week and year. Conversion performance varies from day-to-day and from store-to-store. We can identify where you should be focusing effort to increase selling success, and then measure the impact of any changes which you make.

Learn more about Experian FootFall Reporting Solutions